![]() ![]() The already existing 4 weights of Regular and Bold with their Italics are additionally still available in the STD character set. The Century Gothic family has been extended to 14 weights in a Pan-European character set from Thin to Black and their Italics. The Century Gothic font family is useful for headlines and general display work and for small quantities of text, particularly in advertising. The design is influenced by the geometric style sans serif faces which were popular during the 1920s and 30s. Century Gothic maintains the basic design of 20th Century but has an enlarged x-height and has been modified to ensure satisfactory output from modern digital systems. True up at the end of each calendar month.Ĭentury Gothic™ is based on Monotype 20th Century, which was drawn by Sol Hess between 19. For campaigns where number impressions is unknown until the end of the campaign, you can If you know the number of impressions the campaign requires, that amount can be ordered before theĬampaign begins. ![]() Prices reflect this, making it much less expensive to use a Digital Ad license. Have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and onĭigital advertisements also have different usage patterns compared to websites. HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license? May be shared with third parties who are working on your behalf to produce the ad creatives, however you We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. I welcome any advice, corrections in logic, full-on smackdowns (hopefully constructively worded) that anyone might offer.You can use this type of license to embed fonts into digital ads, such as ads built using HTML5. I dunno, I'm trying to learn as much as I can through reading and observation but there is definitely a very strong element of unwritten intuition that comes with typography that I can appreciate but definitely need practice in. Palatino - A bit closer in era, I'm wondering if this might end up being the most appropriate. Optima - I know the rule of thumb is don't mix a sans with a sans, but perhaps since Century is a geometric and Optima is humanist, maybe that's enough contrast between the two to make it all right?īembo - Here I go breaking "rules" again, since this is removed from Century Gothic by about 500 years, but Bembo is so darn pleasant that to my (admittedly untrained) eyes, they don't look too bad together. While browsing through the fonts I have available to me (not a huge budget here at the moment), I've come up with a few possible candidates, listed here in no particular order. A nice italic is a must, and I'd love text-figures, but it's not essential. I'm hoping to come up with something that has a classy, clean and perhaps classical look to it that would, together with the geometric, almost futuristic flavor from Century Gothic, have a confident optimism. nonexistent :P ), so I post here in the hopes that advice from the fine sages here might help me turn this into a learning experience. ![]() While I'm a neophyte type enthusiast discovering that I really love the world of typography and have been reading up as much as I can, I have to recognize that my typographic instincts are still woefully underdeveloped (i.e. With that in mind, I've been considering what would make a good companion for body text. So I'm using Century Gothic in my budding video business' logo and I'm getting to the point where I'd like to start having a cohesive graphic identity across my various customer touchpoints (web, print correspondence, business cards, pamphlets, etc). ![]()
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